Once upon a time, if you had a construction project or real estate development to promote, your only onsite options were yard signs and the side of your construction trailer. Today, choices for construction signage are wide open and limited only by the imagination.

“It used to be that you put up a yard sign and construction trailer and augmented that with other forms of marketing,” says Christa McCall, graphic designer for The Lawrence Group, an architectural, design and development firm headquartered in St. Louis, Missouri. “Now, it is almost the reverse. You install wallscapes, building wraps, banners, fencescapes and window graphics and augment those with a yard sign and construction trailer.”